Everyone likes grilling. Especially Italians. Especially Italians during Easter Monday, the BBQ day par excellence. That's why thousands of them buy barbecues every year.
But grilling is hard. It is so hard that many Italians decide to get rid of their used-once grills soon after they purchased them, putting them up for sale on many marketplace websites.
On Easter Monday, Burger King helped Italians understand that grilling is not for everyone by looking for real barbecue ads for sale on the most famous Italian marketplace websites and turning them into actual advertisements.
We created a digital campaign to engage people in the best way, and a social campaign as well on Facebook and Instagram to even start a conversation with them.
Agency – Wunderman Thompson Italy
Chief Creative Officer - Lorenzo Crespi
Executive Creative Directors - Luca Iannucci & Pas Frezza
Creative Supervisors - Alessandro Dore; Andrea Galanti
Art Director - Ermanno Iodice
Copywriter - Alessandro Agostini
Account Director - Monica Lomazzi
Junior Assistant Account - Giulia Gazzetta
